Mission & History

Our Story

Positive Coaching Alliance (PCA) develops BETTER ATHLETES, BETTER PEOPLE through resources for youth and high school sports coaches, parents, administrators and student-athletes. In addition to 1,000+ free audio-video and printable tips and tools at www.PCADevZone.org, PCA has partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver live group workshops, online courses and books by PCA Founder Jim Thompson that help those involved in youth and high school sports create a positive, character-building youth sports culture.

Positive Coaching Alliance

PCA resources, which have reached more than 8.6 million youth, strive to transform high school and youth sports into a Development Zone™ culture, where the goal is to develop Better Athletes, Better People and the following become the prevailing models in youth and high school sports:

  • The Double-Goal Coach®, who strives to win while also pursuing the more important goal of teaching life lessons through sports
  • The Second-Goal Parent®, who concentrates on life lessons, while letting coaches and athletes focus on competing
  • The Triple-Impact Competitor®, who strives to impact sport on three levels by improving oneself, teammates and the game as a whole.

PCA gains support from a National Advisory Board, including National Spokesperson and 11-time NBA Champion Coach Phil Jackson, and many other top coaches, athletes, organization leaders and academics who share PCA’s mission.


Founded in 2002 by Arnold Schwarzenegger, After-School All-Stars, Los Angeles (ASAS-LA) is the premier, school-based, after-school program provider for children with the greatest of needs and fewest of resources in grades K-12. Completely free for all students, we have numerous national and local partnerships that enhance the quality of our programs.

ASAS-LA serves over 14,000 students annually and averages 6,000 students a day at 52 school sites (32 middle schools, 11 elementary schools, 2 K-8th, 1 K-12th, 6 high schools) throughout the Los Angeles County. 99% are youth of color and 96% qualify for the Federal Free and Reduced Meal Program. ASAS-LA is a part of a national network that is comprised of 20 chapters in 11 states and Washington, DC. ASAS operates in 356 Title I schools and serves over 75,000 students annually. There are national headquarters in both Los Angeles and Washington, DC.

After-School All-Stars, Los Angeles’ mission is to educate, enlighten, and inspire young people by providing exciting and dynamic opportunities for their success, while cultivating students’ self-esteem, leadership and respect to help build healthier communities.

Our vision for our All-Stars is that they grow up safe and healthy, graduate high school and go on to college, find careers they love, and give back to their communities. We achieve this by identifying and fueling our students’ individual passions and tying their interests to tailored academic support, enrichment, and health and fitness activities.

ASAS-LA takes a holistic approach to extended-day learning and structures our programs around Four Pillars: Academic and Home Work Support, Visual and Performing Arts, Health, Fitness and Nutrition, and Youth Leadership and Community Service Learning. Some of our program offerings include: Grade Up (academic support), We Are Ready (high school readiness), CampUS (college readiness), R.E.A.D (Literacy) and Beyond Science (S.T.E.A.M.) For every $1 raised, .95 cents is dedicated to student-centered programming.

As an After-School All-Stars Ambassador, Marcellus Wiley continues to empower and enhance the minds of our youth by providing online access to The Sports Industry Essentials Program as well as Sneaker, Fashion and Beauty Essentials Programs through the partnership with Columbia University School of Professional Studies and YellowBrick.co.

Visit www.LA-ALLSTARS.org and be amazed!

We support the efforts of people and organizations who are making the world a better place. Our mission is to seek out and publicize the stories of dedicated people and organizations who are helping to create sustainable solutions to poverty.

Born from the achievements of the Billions Rising Foundation, World Changers Entertainment was founded by Anita Casalina, Melissa Lamming and Demetrius Jones, and is specifically designed to share stories of positivity and inspiration – life-changing examples of people tackling poverty. World Changers Entertainment has developed an innovative approach to engagement and audience participation, using an interactive multiplatform experience and calls to action.

As one of the Weekly Report Host & Executive Producers, Marcellus works with World Changers to share stories that will inspire others to take positive action in their own communities. This is the future of media: the positive and inspiring news people are yearning for. These are the stories at www.WorldChangersNetwork.com that show how each of us can make a difference in the world.



For more information, please email Info@MarcellusWiley.com